Must A Aspiring Influencer Friend Stop Exploiting Me for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that style of casual, DIY content creation.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the work we create together can get us: an opening. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions help each other in minor capacities. My assumption was filming a clip here or there would be enjoyable for her. Creativity flourishes in partnership, and having Beth around makes projects energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like asking before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She must to respect her friend's privacy.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your relationship. Create some real memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Miranda Martinez
Miranda Martinez

A professional poker player and analyst with over a decade of experience in competitive tournaments and strategy coaching.